The right data first, then the campaigns
Many campaigns are judged on incomplete data: duplicated or missing events, unlinked conversions, links without UTM. We are a software house: we configure and verify tracking before spending the first euro of budget.
Common situations
- Pixel installed but never verified
- Conversions lost without Conversions API
- Links without UTM, sources that can't be told apart
- Social profiles updated without a calendar
Clear activities, described in the quote
Account setup
We verify or create Business Manager and ad accounts, with access registered in your name.
Verified tracking
Pixel, Conversions API, GA4 and UTM configured and tested with real events. We leave you the documentation.
Campaign structure
We set up campaigns, audiences and ads on Meta based on the goals we write down together.
Social calendar
Monthly editorial plan, copy and graphics on the materials you provide, scheduled publishing.
Periodic optimisation
We review the campaigns at a fixed cadence and try new variants when the data suggests it.
Reports
Every month a report with the activities carried out and the platform data, explained in simple terms.
From analysis to review
Analysis
Goals, website, accounts and existing data.
Launch
Verified tracking and a first campaign structure.
Management
Periodic optimisation and monthly report.
Review
After 60-90 days we compare the data with the written goals and decide together how to continue.
What we measure
- Tracked and verified conversions
- Cost per lead or per conversion
- Results by campaign
- Progress against the written goals
What we don't promise
- A number of leads or sales
- A predetermined cost per lead
- Stable results in the first weeks
- Follower growth as a goal in itself
How costs work
- You pay the advertising budget directly to Meta or Google, from your own account.
- Our fee is separate from the budget and covers the activities described in the quote.
- No percentage-based fee on spend and no fee tied to results.
- After 60-90 days we assess together the progress against the goals written at the start.
- Ad accounts, Pixel and profiles stay in your name: we work with delegated access.
Indicative prices
Tracking and launch are one-off, campaign and social management have a monthly fee. Advertising budget excluded, VAT excluded. The figures are on the pricing page.
Frequently asked questions
Want to start from the right data?
Tell us what you want to achieve and how you work today. We will tell you what we can do and how much it costs, before we start.
The service is in its launch phase: we are offering it to a limited number of companies, with a close review of the results.
